Let me break your AI assistant before your customers do.

Anyone can build an AI assistant in a day now. Most of them can’t hold a conversation. I find out why yours can’t, and fix it.

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I’ll send you the three problems that matter most, and rewrite one real exchange so you can see the difference.

Where it goes wrong.

It sounded fine when you tried it. Your customers don’t talk to it the way you did. These are the problems I fix most.

01

It sends a wall of text.

Ask it one thing and it tells you everything it knows.

02

It goes round in circles.

It says “Sorry, I didn’t understand” and offers no other way forward.

03

It makes things up.

Policies, prices and discounts you’ve never offered, said with total confidence.

04

It doesn’t sound like you.

Your brand is warm and your assistant reads like the terms and conditions.

05

It promises what it can’t do.

It tells customers it has refunded them when it can’t, and your team gets the email when the money doesn’t arrive.

06

It won’t let go.

The customer wants a person, and the assistant won’t say how to reach one.

The difference is the writing.

Pick a problem, then switch to the fix. The facts stay the same. Only the way they’re said changes.

Before

These are examples I’ve written to show the kind of fix. The businesses are made up.

Send me your assistant. I’ll try to break it, so we can mend it.

It’s free. You get the three problems that matter most and one exchange rewritten.

Get a free first read